Amanda Fabian literally wrote the book on social media marketing strategy. She has developed social media marketing strategies for some of the world’s best-known brands including Adidas, Merck, and the U.S. Air Force. She has also worked with smaller businesses ranging from tech start-ups to a winery in Provence and a regional medical clinic.
There are three primary reasons Mark Schaefer stands alone in marketing strategy development
She has more than 30 years of experience marketing strategies for global brands.
His education includes an MBA and a masters degree in organizational development. Your completed strategy will acknowledge the political and bureaucratic realities so your plan will work, not sit on a shelf.
Schaefer’s background in statistics and analysis helps him unearth opportunities other strategists normally miss.
A marketing strategy development process takes between one week & two months.
A deep-dive “brand discovery” session with the client.
Data and internal research review
Primary and secondary research
Executive interviews
Customer interviews
Competitor analysis
Industry analysis
The deliverable will be an actionable, prioritized
Specific action plans including strategies for each social media platform
A high-level survey of competitor marketing and industry social media best practices
Insights from customers and other relevant stakeholders
Recommendations on marketing tone, points of differentiation, and positioning
A detailed list of activities that will immediately boost your social media effectiveness
